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This was possible partly because customers ordered more optional equipment.
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That encourages customers to spend more on optional equipment.
The Toyota spokesman said that only 15% of Corolla buyers get side curtain airbags, because people shopping for this type of car "are extremely price-sensitive and are opting for other optional equipment more often than for side curtain airbags".
The mirrors are now offered as standard or optional equipment on more than 120 different 2000 models.
A Borg Warner all-wheel-drive system is optional equipment for vehicles equipped with the turbo or the V-6.
They are no more optional than exercise".
It wasn't until the mid-1920s, more than 40 years after Gottleib Daimler and Karl Benz had introduced the first petrol-powered car, that bumpers (fenders across the Atlantic) became common on cars and many of those were optional equipment.
Lexus includes occupants, cargo and optional equipment in its definition of payload.
Bit by tiny bit, I have added almost $500 in miniature optional equipment to my model.
Optional equipment, as well as the region where it is being sold, can affect prices, too.
The car has little else in the way of optional equipment.
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