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Live music is so much more memorable when it's clear the frontperson can't carry a tune in a bucket.
Starch found that the average magazine ad became 15 percent more memorable when it contained a celebrity.
But the writing becomes more tangible, and more memorable, when the careful style contrasts with a situation's ragged danger and strangeness.
The ceremony became more memorable when it acquired some spontaneity: Hank Aaron high-fived Manny Ramírez, and Ozzie Smith embraced A-Rod.
The weekend became more memorable when Tiger Woods captured his eighth major championship, defeating the runner-up, Phil Mickelson, by three strokes.
Beautiful in their own right, they're even more memorable when BASE jumpers are flinging themselves from the heights with video cameras in tow.
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The change to the health code sparked one of Mayor Rudolph W. Giuliani's more memorable outbursts: when a ferret owner called his weekly radio program to complain about the rule, the mayor admonished the man for "devoting your life to weasels".
So I have been working out in a civilized gym in Paris, all the time thinking of Pamplona, trying to get my aging body into good enough shape for still one more year on the streets, one more run, one more memorable morning when men and bulls tumble together in a celebration of life.
Even the most electric vice-presidential candidate of recent years, Gov. Sarah Palin of Alaska, did not deliver any line more memorable than when she greeted Mr. Biden at the 2008 debate with "Hey, can I call you Joe?" Vice-presidential candidates, Mr. Quayle argued, need to ignore their debating partners and relentlessly go after the top of the opposing party's ticket.
They're way cooler, way more memorable, and when you give them to people they say, "Really?
It was simply a matter of learning to 'think in more memorable ways.' When the poet closed his eyes and reconstructed the crumbled building in his imagination, he had an extraordinary realization: he remembered where each of the guests at the ill-fated dinner had been sitting.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com