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Here are two more marketing lessons for 2009: First, marketers have to figure out how to discount correctly.
Little more marketing is necessary.
But there's a need for more marketing.
There seem to be more marketing people than students.
"We certainly will do more and more marketing toward them".
But Syfy is devoting more marketing dollars to the franchise.
He's looking at it in more marketing terms".
Some, like Warner Brothers, are getting results through more marketing.
Others dismiss it as more marketing gimmick than science.
Like all things Disney, the destination synergy was more marketing foresight than serendipity.
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Similarly, he says, telecoms firms have to become more marketing-savvy.
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