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By comparison, Pandora is more "lean back": you just press play and let it go.
" So we can expect more "lean back" type experiences to come in the future.
Spotify's high valuation is evidence that investors think the same, as is today's announcement from We7. Purdham also believes that We7 has found the right mass market formula too with its Internet radio Plus model, which provides a more lean back experience akin to traditional radio but with most of the benefits of on-demand.
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"It's a complicated question because it's… er… " He strokes his chin, shifts around a bit more, leans back in his chair.
It's a step in the right direction as 8tracks needs to provide a more lean-back experience.
Today it's announcing a new web interface to provide a more lean-back experience, as well as what it hopes will be a better recommendations system.
"By syncing TV content with smart apps, we can now truly bring more lean-back interactivity to living rooms around the world".
"Most music services are more lean-back passive experiences, and songs and stations are generally shared by users less than 1% of the time".
You can think of autoplay as a complement to those for casual users who are less social or less organised, or looking for an even more lean-back experience.
Pandora, on the other hand, is going after a more lean-back experience – something that ties into its radio roots, where it builds custom stations you like and continue to configure with a thumbs up or down.
While this onboarding process obviously makes Ness easier for newcomers testing the app out for the first time, it also allows Ness' previous users a more "lean-back" type of experience, as well.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com