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But it would also have more lasting value.
But Mr. Agostino had an idea with more lasting value, more of a capital improvement than a one-time class project.
"It is based on the very old-fashioned belief that sustained collaborative work can produce theater of more lasting value, of more profound values, than any other way of working," he said.
Quickly he concluded that reforms and evacuation were incompatible, that reforms were of more lasting value to the mass of the Egyptians, and that evacuation should come only in the distant future when the Egyptians had been taught self-rule.
And whereas the heralded "first movers" of consumer e-commerce captured Wall Street's fleeting attention, the e-tailers still in business have captured something of more lasting value: the expertise that accompanies experience, and the time to take advantage of it.
In only the second season, the writers signaled the wry, affecting self-awareness that gives "Sex and the City" a more lasting value than the skimpy romance-novel plotlines of Mr. Big, the heartless dreamboat, versus Aidan, the sensitive New Age boyfriend.
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While it is impossible to quantify the precise value of all of these public goods and investments, many create significantly more lasting, long-term value than what it costs taxpayers to fund them (just consider railroads, highways, and medical research, for example).
After his death in 1973 one colleague lamented the loss of "a very fine medieval scholar who might have done so much more work of lasting value".
As one example, the golden ratio shows how the mechanics of attraction can help us create images, objects and places that resonate with more people and create greater lasting value.
iBooks is a fine hedge as a consumer-focused e-books platform (it lets Apple claim a more complete ecosystem), but its real lasting value will probably be in education, where it gives Apple a definite leg up on other competing platforms.
It's hard for entrepreneurs to know the trade-offs required when making the tough decisions — especially early on – but what follows is what I learned from Phil, and the key takeaways from his talk that I believe can help more founders create iconic companies with lasting value.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com