"I think you need more than just tracking your steps every day – at the end of the day that data gets boring," says Katz, who has also personally invested in New York-based indoor cycling startup Peloton Interactive, "you need more interactivity".
People want more, want more interactivity.
We should have more interactivity, and maybe more polls online, and more webcam action!
Their rise has already enabled more creative storytelling, thanks to audio and video supplements, and more interactivity.
And given security and information-reliability issues with public social networking sites like Facebook and Twitter, companies are also looking into providing more interactivity in their own in-house communications, the travel managers said.
If you are interested in more interactivity, "Miss Spider's Tea Party App" ($9.99 Callaway Arts & Entertainment) is a nice iPad rendition of David Kirk's story about a lonely spider in search of insect friends.
We've also been told to expect more interactivity in the locations, especially in the multiplayer maps, where participants might find themselves having to set traps and avoid major disaster zones at key periods.
While Mr. Hall wants to add more interactivity to the CNBC Arabiya broadcasts, he does not envision anything like "Mad Money," the frantic program run by Mr. Cramer in the United States.
Parfitt said that younger music consumers expected more interactivity than just broadcasting Top of the Pops once a week, in an age of iPod playlists, online music services and other options open to the BBC audience.
General Mills is also planning a redesign of the Betty Crocker Web site (www.betty crocker.com), which is focused on recipe suggestions, to "add a lot more interactivity," Mr. Addicks said.
If Netflix were a cable channel, its subscription revenues in 2013 would put it third in America behind ESPN and HBO, according to MoffettNathanson, a research firm.Comcast has responded by trying to resemble the firms that could unseat it, offering more interactivity, personalisation and portability.
