"What I can say about Firefox OS is that carriers are looking for ways for a more integrated experience.
The idea is to reduce the time spent switching between tools and make the process a more integrated experience.
And that potentially gives it the basis to better monetise around the platform, as well as the more obvious benefit of giving Mac users a more integrated experience. .
Unlike the Kinect and similar motion controllers, the system is always watching the room for changes, allowing for a more integrated experience.
In other words, Comcast's cable subscribers probably wouldn't launch YouTube as often, if its library wasn't promoted as this more integrated experience.
Having something on the handset for an integrated experience is more compelling to the user, and enabling advertising for the OS will be something that is a more integrated experience," said Strecker.
Our guidelines do permit reviewers to take steps to make topics more coherent, such as combining related topics into a single event (such as #starwars and maythefourthbewithyou), to deliver a more integrated experience.
PayPal this week announced an expanded relationship with American Express that will allow cardholders to use their Membership Rewards points when shopping from PayPal merchants, as well as more integrated experience within both PayPal and the Amex apps, among other things.
In the meantime, the huge rush of individual brands to develop their own apps has left users unable to keep tabs on all of them, and looking for something that will provide a more integrated experience.
