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But a more important contributor to the change of mood in newspapers is what Ken Doctor of Outsell, a consultancy, terms a "revolution in reader revenue".
The Coca-Cola brand is a far more important contributor to profit generation than your average technology-driven company's brand because the brand is the key reason to choose Coca-Cola over its rivals.
Dust-choked mine shafts, crowded working conditions and stifling hostels where up to 16 miners share a room — all conspire to make mining a more important contributor to tuberculosis in Africa than had been realized, a new study finds.
The results suggest that landslides on low-gradient, soil-mantled hills are a more important contributor to landscape evolution of hilly areas than was hitherto thought.
Our study suggests that dust fallout is an equally or possibly even more important contributor to the local topographic irregularities and thus habitat diversity in the Okavango Delta.
There is some evidence in the literature (e.g., Logan et al. [2011]) that intrinsic reading motivation is a more important contributor of reading comprehension for students with low reading ability than for students with high reading ability.
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A comparatively strict regulatory structure played a role in protecting Canada's banking system, although some economists argue the country's banking oligopoly and its conservative bank managers may have been more important contributors.
Price and COO were both found to be more important contributors to perception of wine quality than taste.
The possibility that rare variants are more important contributors requires further investigation.
In women, high weight and waist circumference as well as low HDL were more important contributors.
Our findings suggest pulmonary complications are far more important contributors to the smoking mortality association than the cardiovascular complications.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com