They're now becoming more and more about good design and self-expression.
As the world gets more complex, good design is rewarded.
Gough also believes that the Housing Corporation, which funds housing associations, should be doing more to encourage good design.
There is nothing inherently more expensive about good design: buildings are complex and need experts to design them, and design fees are a tiny proportion of construction budgets.
A book cover needs more than a good design.
His report also called, less controversially, for government action to boost research and good design; more democracy in the workplace; more public-private investment partnerships; and a relaxation of red tape for small businesses.
It isn't beautiful, and in the age of the iPhone and mobile apps, good design is more important than anything.
When values and upcycling set the agenda, when – rather than simply inching forward bit by bit toward doing less harm – companies set purposeful goals and seek continuous improvement in everything they do, good design creates more value.
Just as movies have gotten more expensive and labor-intensive as their production values have gone up, so will websites and services require more than lip service to good design.
The design is particularly relevant where it is predicted that the intervention will do more good than harm (making a parallel design, in which certain participants do not receive the intervention unethical) and/or where, for logistical, practical or financial reasons, it is impossible to deliver the intervention simultaneously to all participants.
