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Today's users are far more fickle, given their greater choice.
Similar(58)
Brands fall from grace and newer, nimbler ones replace them.Meanwhile, consumers have become more fickle.
Capital flows have become more fickle over the past year as rich-world central banks reduced their interventions in the economy.
CNN's audience, on the other hand, is more fickle.
The desire for radical change among youth may make some National Front support more fickle.
The rains are more fickle.
"Men are more fickle," he said.
But the market for his tweed had become more fickle.
As customers become more fickle, product cycles are shortening.
In his own field, his reputation has proved more fickle.
His historical prejudices are even sharper, but more fickle.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com