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More established charities are also thinking outside the box.
The idea is to give immediate financial help, along with a message of Christian love, without the due diligence of more established charities.
Keatinge believes that small, newer charities can be most vulnerable to extremist infiltration because they do not have the infrastructure or know-how of more established charities.
But the SPCA.com Web site has angered other animal rights activists who contend that the new organization is exploiting the goodwill of similarly named, more established charities.
While we could work with more established charities, they don't necessarily need us as much; we can make a more significant impact by working with local changemakers, dedicated to their communities.
Similar(55)
This altruistic urge was initially unmet by larger, more established charity groups, which seemed slow to deliver aid and turned away potential volunteers in droves during the early days of the disaster.
Patrick Rooney, executive director of the Center on Philanthropy at Indiana University, said there had long been an urban-rural divide, with city residents more inclined to give through established charities, while rural giving was more informal and spontaneous.
Foundations may "look for more of the sure bets," established charities, rather than fostering experiments or creativity by financing small nonprofit organizations.
Through that network and her own prodigious fund-raising, Ensler has built an endowment that last year gave more money to women's groups around the world than established charities like the Ms. Foundation did.
The question is, will established charities be ready to handle that infusion of money?
Although protections vary widely, defaults and fraud are rare among well- established charities.
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