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Neuhauser said plans for the new funding include growing the team, expanding internationally, and "including insights for more efficient television advertising planning, buying and selling".
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The two inventors, Timothy Addington and Azita Manson, of Scientific-Atlanta in Lawrenceville, Ga., have won a patent that they say makes it more efficient for digital television systems like DirecTV and EchoStar to carry emergency alerts.
And for international distribution, he said, the Internet may prove a more efficient medium than cable television.
But Madison Avenue considered television, particularly sports programming, the more efficient way to peddle products like cars, beer, fast food and sneakers.
You can say that if our televisions or kitchen appliances were more efficient things would be better.
"Video makes replication more efficient," Pritsker said.
OO We Agree: to Build More Efficient TVs - Environmentalists, govt regulators and the cable, satellite television industry agreed to save an estimated $1 billion yearly by doing so.
And if you're looking for a new television, bear in mind that LED TVs are more efficient than LCDs, which in turn are a good deal more efficient than Plasmas, according to Which?
That means televisions with Energy Star stickers are expected to be at least 30% more efficient when operating than those without stickers.
More efficient?
We are more efficient".
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