Just as gestures are effective in communicating information more precisely and directly to others, they are also more effective than words alone in comprehending and communicating information for self (e.g., Jamalian et al., 2013).
It's a simple idea, but it has a lot of potential, since videos can more effective than words or images at communicating the actual experience of using a product, as well as the vision behind it.
The power of images is particularly evident in advertising: A study published earlier this year in the journal PLOS One found that when it comes to anti-smoking ads, images are more effective than words alone in warning people about the dangers of smoking.
Boardman also says that the Greeks communicated with art at "all levels from the moral and political to the appropriately entertaining, far more effective than word of mouth or writing".
Many have said that the impression you make--your personal and visual cues--are more effective than your words in getting the audience on your side.
When the chips are down, pictures provide a more effective way than words to convey needed information, and they can be understood by a person speaking any language.
The click is so distinctive and goes to a different part of the brain that it is much more effective than saying words.
"Getting stories published is just a stronger, more effective form of word of mouth".
Not only does influencer marketing tend to be less costly than traditional marketing methods, it's a much better fit (i.e. more effective) in our word-of-mouth culture.
Still more effective would be public words of concern and condemnation from the president.
His care made his words more effective, said Douglas Brinkley, a presidential historian at Rice University in Houston.
