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Owls have evolved asymmetrical ears, which differ in size and placement on the skull, making them more effective auditory predators [ 3].
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A Flinders University study, published in the June 2007 issue of the Journal of Psychology: Applied, showed that visual and olfactory distractions were more effective than auditory ones in reducing people's food cravings.
Previous research has revealed that tactile warning signals can sometimes be more effective than the equivalent auditory or visual warning signals (for a review, see Prewett et al., 2012; see also Deatherage, 1972; Fitch et al., 2007; Ho & Spence, 2008; Spence & Ho, 2008b).
Such theories help explain why multiple modalities, such as KMC, breastfeeding, or sensorial saturation that involves tactile, auditory, and olfactory mechanisms are more effective than single modalities.
It is evident that shoppers perceive multi-sensory cues, such as auditory and olfactory ones, to be more effective in a dominant visual store atmosphere compared to only adding new visual stimuli.
The observation that not all stimulus combinations are equally effective at eliciting a MMN response has also been made in the auditory domain, for example, increments in frequency were more effective than decrements [28].
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CEO of Professional Science Editing for Scientists @ prosciediting.com