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However, some of those customers want something more customized than what Perfect Audience already offers.
For years, marketers have been trying to optimize the online shopping experience to better understand their customers and deliver more customized interactions that ultimately drive more sales.
Then again, a Google product would have fewer kinks than something more customized, she said.
AARP is introducing a new online health costs calculator to help people obtain a more customized estimate.
In a letter to customers, the company described the monitoring program as an "an enhanced online experience that is more customized to your interests and activities".
"There is a lot of pressure on search engines to deliver more customized, more relevant results," said Shar VanBoskirk, an analyst at Forrester.
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Coding has become a familiar part of the curriculum, but computers are being used more and more for customized instruction.
For users who want to do more customizing, CSS and HTML files can be uploaded.
It is in this vein that adding more customizing features into Quip is an important measure of its progress: Quip's features point to different ways that people can not just view information, but control how it gets communicated.
The more data you give away, the more commercially customized your world becomes.
If more and more Americans customize their news intake to their own individual interests -- whether through broadband or TV time-shifting technology like TiVo -- the mass audience splinters into millions of individual audiences.
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