"Like, 'Oh, my God, I ate a grasshopper, woo.' " She went on, "There's more of a cool factor involved.
The more radical they are, the more desirable, it seems, kinky nails having acquired a cool factor more recently reserved for niche fragrances.
It's not what you would have expected in categories noted more for an ineffable "cool" factor than feature lists.
"Enthusiasts really are more motivated by style, cool factor and brand image," said Bill Nation, co-owner of the high-end Los Angeles motorcycle shop ProItalia.
"It's been around for the past couple of years, but it's getting better, more affordable and has that cool factor, particularly around wristbands and watches".
More importantly, it lost its "cool" factor.
When choosing what to share, she relies more on instinct about the "cool" factor.
LoftOpera is less concerned with opera's cool factor and more invested in making quality classical music for the masses.
But the most successful crowdfunding campaigns leverage something even more important than the beauty or cool factor of the product – they harness the Ikea Effect, which dramatically increases the value of a product to customers by involving them in the creation process.
Flat top sunglasses are hip, providing a great cool factor by veiling more of the face.
