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You shouldn't use a "big" or "fancy" word when there is a more commonplace word that means the same thing, but you may be forced to use a big word every once in a while.
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The likely effect, Dr. Emanuel said, is that coastal flooding on a scale that once happened only once or twice per century — the scale of Sandy, in other words — will become much more commonplace within the coming decades.
While the power of names and symbols to alienate and offend in diverse communities is being taken more seriously, the use of words that denigrate minorities is becoming more commonplace.
This sentence from "Tinkers," by Paul Harding, shows how taking time to find the right verb pays off: "The forest had nearly wicked from me that tiny germ of heat allotted to each person…." Wick is an evocative word that nicely gets across the essence of a more commonplace verb like sucked or drained.
This will become more commonplace.
Dirty tricks are becoming more commonplace.
Charlottesville has made doxxing even more commonplace.
Instead, something considerably more commonplace happened.
During Australia's colonization animal husbandry became more commonplace.
A year from now, it'll be more commonplace".
Italian delicatessens are more commonplace in Connecticut than nutmeg trees.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com