In the not-too-distant future, I envision chips based on this design powering everything from robots that rescue people after natural disasters, to talking eyeglasses that help blind people navigate through tricky situations, to cars that are more aware of the driver and the road.
After a prolonged slump, "Nascar has had a bit of resurgence, people are becoming more aware of the drivers this year," says Gerry Philpott, CEO of Encino, Calf.-based E-Poll Market Research, which co-conducted the poll of influential athletes our list is based on.
On the other hand, the commuters' impressions were that centreline rumble strips led to lower speeds, since they provided drivers with feedback on speed when overtaking, feedback that made drivers more aware of the situation.
The company made the study public last April to make drivers more aware of the dangers of eating and driving.
Ms Braidwood said she believed the cameras would address this, saying: "Average speed cameras make drivers more aware of how they drive, not just the speed".
There is plenty that could also be done to make lorry drivers much more aware of how to avoid endangering cyclists.
A campaigner for Burnham in the leadership competition, Dugher has a pugnacious and sometimes populist style, having kicked off his transport brief with an interview saying Labour should be more aware of the needs of drivers.
It also plans to trial detection equipment on buses, helping drivers be more aware of pedestrians and cyclists near their vehicles.
"When drivers become more aware that people are using cameras, they'll be more careful — if for no other reason that they're likely to get caught," Kevenides said.
Europeans are experimenting with hybrids, too, but they no longer appear worried that Toyota and its Prius have cornered the market on climate consciousness — in part, some here say, because drivers have become more aware of the virtues of diesel power and the limitations of hybrids.
