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Amazon could offer more attractive terms to media partners than Apple.
Amazon can also offer brands more attractive terms than many other stores.
Citibank has said it may introduce a credit card with more attractive terms than those offered by the domestic banks.
American officials have been mounting a stepped-up campaign since then to replace the old agreements with new ones, offering more attractive terms.
If parents are going to consider a lender taking a legal charge over their property, it might be worth taking out a more conventional mortgage at much more attractive terms, assuming they qualify for them".
Now, as the dot-com scrap heap grows, and portals scramble to fill holes created by each week's e-tailing failures, surviving merchants say the portals are ready to make advertising deals on much more attractive terms than in the past.
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Maybe you're an entrepreneur with a recently funded company in need of users, or perhaps you're bootstrapped and actively seeking financing and you need a little something that will land you a more attractive term sheet.
They might, in some cases anyway, offer more attractive lending terms.
"But another businessman asked about making London more attractive in terms of tax and regulation and certainly the tax regime.
Mainland accounting firms that prepare reports under Chinese standards charge about one-third what their Hong Kong counterparts do, making them more attractive in terms of price.
And for investors who want exposure to Africa, handing cash to such pioneers is often more attractive in terms of risk-adjusted returns than putting it in the underdeveloped public market.In contrast to its reception in the rich world, private equity has been warmly welcomed in Africa.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com