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Taking stem cells from a pig rather than killing millions of pigs in factories is already a more attractive idea to consumers".
The planners seem to have reached some easy points of consensus: Rebuilding the World Trade Center towers is off the table, and instead of another massive plaza people are focusing on the more attractive idea of reopening city streets to relieve traffic congestion and restore avenues of light.
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And when they don't, it's even more attractive an idea.
This time it seems that once the reality of what's required took over from the more flattering and attractive idea of being chair of the BBC – quite possibly Britain's premier cultural institution – the candidates started dropping out.
Although there's evidence that complex and frequent songs are more attractive, a recent idea suggests that certain notes are the key to seduction.
To make the idea more attractive, not only for our money but that of other investors, we began to look at the bank's operating platform from a different perspective.
While there is no definitive guide to raising money, there are tactics entrepreneurs can use to make their idea more attractive for venture funding.
This ensures that sites aren't punished for peaks in traffic, and makes the idea more attractive to sites with a large userbase.
Vortex made the idea more attractive by awarding them a share of its potential profits, ranging from 0.25 to 6 percent, similar to mortgage points.
To defeat an idea, you have to offer a better idea, a more attractive and acceptable one.
Michael Scott San Francisco, June 3, 2010 To the Editor: Amos Oz ("Israeli Force, Adrift on the Sea," Op-Ed, June 2) recommends that "to defeat an idea, you have to offer a better idea, a more attractive and acceptable one".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com