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No wonder California growers have started selling prunes with a more appetizing name, dried plums.
Now Martinez is working on a new, more appetizing name for her main ingredient.
When a reporter brings up allegations of his past involvement in the lucrative illegal trade in Patagonian Toothfish — sold in the U.S. under the more appetizing name Chilean sea bass — he says he and his father have only fished legally.
Similar(53)
"We're all struggling to find a name that sounds more appetizing.
As a fine Wiener schnitzel goes down quietly, the table agrees that Schlutzkrapfen, an indulgent cheese ravioli, has been unfairly encumbered with one of Mitteleuropa's least appetizing names.
The Patch also sells a rainbow array of pansies, petunias and perennials with appetizing names like yellow ripple, crème brûlée and lemon drop ($5 for a four-inch pot).
It could not be more appetizing.
Couldn't the organizers have found a more appetizing hybrid?
Suddenly, that tasty, healthful and environmentally friendly fish on the plate looks a lot more appetizing.
For a time, the view was no more appetizing from the sideline.
But that's often precisely the point of splitting — it makes the individual pieces more appetizing.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com