In the latest of these, ConnecTV is buying TweetTV to add more analytics features to a network that already lets people watch, create and share six-second video clips of TV shows with others via an iOS app.
SoftBank Group is investing $250 million in Kabbage — funding that Rob Frohwein, the co-founder and CEO, said the company plans to use to expand its business in the U.S.; launch yet more analytics tools to provide loans for specific verticals; expand into new markets like Asia; and to explore acquisitions to add new products to its business, like payments.
The concentric circles and datapoints about comments, likes and views speaks to how the site is, bit by bit, offering more analytics tools to its users, particularly those who look to the site as a marketing platform either for themselves or for their businesses.
Many of these have started out as individual accounts, and so these are connections that SurveyMonkey hopes to reinforce and expand under its new enterprise licensing scheme; and, down the line, with more analytics services to make the most of the data that the surveys snag.
Later in the call, COO Sheryl Sandberg answered a question about whether Facebook will be offering more analytics tools to large ad agencies.
At the same time, there have been a number of innovations around big data, machine learning and natural language processing that are giving more analytics power to non-technical users, be they marketers or others in the business who could benefit from directly making their own analytical queries.
Because the amount of valuable insights we can derive from big data is so very tiny, we need to collect even more data and use more powerful analytics to increase our chance of finding them.
Apple appears ready to add more analytics and analysis to Beats, the streaming service it bought for $3 billion last year, after news surfaced that the U.S. giant has bought the British company behind Musicmetric.
You can also see more detailed analytics to show the trends of your usage.
That has also included the acquisition of UberVu in January of this year to add more social analytics to its platform.
