The most pertinent info is that the game will play host to a whole new online multiplayer game mode, which will likely be much more ambitious than the online play in the original Red Dead Redemption.
Over the next year, Disney released more video, introduced an ambitious online game and fed bloggers a steady drip of news.
Furthermore, those shoppers will "continue to move up the food chain," Mr. Cassar said, making more ambitious transactions as they log more online time.
But over the last few years, a new, more ambitious variant known as a MOOC — massive open online course — has challenged traditional assumptions of what an online course can be.
What people collect online is a lot more ambitious and random than what they can collect in the real world.
More ambitious alternate-reality games, a genre that blends online and offline clues and relies on players collaborating to solve puzzles, have also been successful in reaching what studios call "alpha fans" (the boys in the basement).
Such studies may be seen as a first step toward a more ambitious goal of developing tools that promote consensus building processes in online communities.
Microsoft, which has done some of the more ambitious research in identity management, is more focused on hiding users' identities online than on exposing them.
