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It plans to boost the sales of Maserati, its luxury-sports-car division, with a more affordable model, the Ghibli.
Having made its mark with the Roadster, Tesla has turned its attention to the more affordable Model S sedan.
Its more affordable Model 3 is due in 2017 and has attracted hundreds of thousands of pre-orders, though no official total has been released.
Its chief executive, Elon Musk, was promising that the more affordable Model 3 would soon roll off its assembly line and bring emission-free driving to the masses.
The company has made headlines around the world in the last week with the unveiling of its more affordable Model 3 electric car, for which it has taken pre-orders worth almost £7bn in just two days, according to Musk.
In late 2015, it will launch its more affordable Model X, an SUV which will be built alongside the Model S at Tesla's assembly plant in Fremont, California, sharing many of the same components as well as the battery system.
Similar(32)
At that time, they saw the region as a base for simpler, more affordable models like the Volkswagen Polo.
MERCEDES-BENZ Mercedes plans an onslaught of more affordable models in America, led late this year by the roughly $30,000 CLA250 sedan.
It has been in such demand among gadget fiends that Sony is scrambling to make more affordable models for the rest of us.
"As with plasma TV's, we're out of reach of the typical owner," Mr. Bossany said, but more affordable models may be about five years away.
One goal of every carmaker is to make the more affordable models look and feel expensive, and almost no one is doing that better than Hyundai and Kia.
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