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Smaller banks are also focusing on more affluent customers.
Millions are being spent to upgrade the 7-Eleven chain, to attract more affluent customers.
In terms of more affluent customers, Mr. Moynihan said, "we're seeing great uptake there and strong growth and strong penetration".
And while high gas prices affect discount stores' customer base, they also means the stores might attract more affluent customers.
J. Crew has grown in popularity in recent years as the company upgraded its wares and began pursuing more affluent customers.
The more affluent customers have generally felt less impact from rising interest rates on adjustable mortgages and home equity loans, while many Caribbean cruise passengers are being pinched.
Similar(33)
"Manhattan Beach has attracted a more affluent customer".
Perhaps Tompkins hoped for a more affluent customer.
I think it is really the impact of a more affluent customer base.
But what those brands are doing is tapping into that more mature, more affluent customer, who might otherwise have moved on.
"With the bus, there's this apprehension about the clientele you'll be surrounded by," Mr. Schwieterman said, explaining that online ticketing leads to a more affluent customer base than many people expect to find riding a bus.
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