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Like advertising needed another enemy.
The power of influence, discovery and brand advertising needs more right-brain thinking than Google's left brainers are used to.
"But in order to justify a high valuation, they need to get far more advertising and they need to get more people paying for the service".
I wrote last month that advertising needs to become more ambitious again.
"With a younger target, I think the advertising needs to venture out from the softer, more conservative style," Mr. Hay said.
Advertising needs to do the same.
Advertising needs to be measured.
Advertising needs to produce results.
More traffic would bring in more advertising income, which they needed to fund a hobby that can cost thousands of dollars.
At one point the family used old fast-food marketing slides to ask a bold question: Is it possible to compose a memorable song from lyrics like "We need more advertising to tell our story and to keep hamburgers before our customers"?
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com