For Crouch, the viewer in the gallery is more active than the theatre audience.
Media buying agencies are realizing that they have now have the opportunity indeed, the obligation if they are to survive to play a more active role in identifying audience, understanding consumer behavior and, perhaps most importantly, optimizing the ad spend to make it perform.
Instead of the number of followers, they show that it is more influential to have an active audience who mentions or retweets the user.
They have superior sound and image quality as well as a range of bells and whistles — from social networking interfaces to elaborate games — designed to make the experience of watching a movie more "active" for twitchy 21st-century audiences.
Still, he said he expects TV studios to become more active in seeking out Internet audiences for their old TV shows.
Britons, fortified by a "much more active, muscular liberalism," Cameron told the audience, would no longer truckle to politically correct notions of passive tolerance.
Flowers by MarIta Competello.
One scholar has argued that this startling new language helped to create a more "active" mode of listening, in which audiences learned to follow an instrumental narrative as they would the action of an opera.
Younger audiences might not be more active moviegoers than their grandparents (watching a film is never a passive experience), but they live in an interactive, media-saturated world.
In recent years, there has been a cultural shift towards entertainment that audiences can engage with in a more active way.
