It provides insight about the contribution of moral norm and role beliefs above variables provided by the theory of planned behaviour to explain doctors' behaviour and perhaps, variation in health care delivery.
If we discover through investigation that being morally good is on the whole prudentially advisable, then the moral norm to follow our evidence will (other things being equal) underwrite a prudential norm to do the same.
For such deontologists, what makes a choice right is its conformity with a moral norm.
Kinds of conduct that are contrary to a negative moral norm of this type are "intrinsically wrongful" (intrinsece mala).
A popular answer appeals to a moral norm of respect for persons, where persons are understood as rational agents.
Changes in instrumental and affective attitude, descriptive norm, self-efficacy, moral norm, anticipated regret and self-identity predicted changes in intention to speed.
One possibility is that the participants in question have come to deny any moral responsibility in this situation, thereby deactivating the moral norm.
To some extent this is correct: to regard a moral norm as valid, one must presume it would hold up in a fully inclusive and reasonable discourse.
On the evolutionary approach, the "function" of a moral norm is to select a stable equilibrium, in a situation in which there is more than one.
This is the reason why there cannot be a general moral norm to act in certain situations in a certain moral way (SOM: 76).
The relationships outlined in this model address the recommendations of Conner and Armitage (1998) to include the measures of values and moral norm in behavioral theories.
