The content of common morality consists of moral rules and moral ideals.
However, beneficent acts also may be performed from nonobligatory, optional moral ideals, which are standards that belong to a morality of meritorious aspiration in which individuals or institutions adopt goals and practices that are not obligatory for everyone.
More specifically, Gert begins with a conception of the point and purpose of morality, which then yields the descriptive core of common morality, including lists of the various moral rules and moral ideals, and a decision procedure for determining when it is justified to violate any of the moral rules.
Augustus attempted by legislation and propaganda to inculcate moral ideals.
These include physical posture, language, basic skills, prejudices and pleasures, and moral ideals and taboos.
We are, or at least we used to be, a nation of moral ideals.
While advancing his spiritual and moral ideals via art, Prior pursued a career of remarkable entrepreneurial independence.
King, baron, knight, and squire, right down to the poorest serf knew no good or evil outside the moral ideals of the Roman Catholic Church.
The gloom of his plays, which are filled with suffering, is relieved somewhat by his high moral ideals and his belief in universal justice.
Between 1912 and 1914 there emerged an antisculptural movement, called Constructivism, that attacked the false seriousness and hollow moral ideals of academic art.
In general, according to instrumentalism, moral ideals and "ends" function as means and hypotheses in guiding the deliberative process directed to controlling experience and attaining future goods.
