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She said she hoped to work through the Advertising Standards Authority, which monitors the content of ads in Britain, to encourage advertisers to adopt it.
Last week, the Advertising Standards Authority of Britain, which monitors the content of most forms of advertising in that country, including paid Web ads like banners and sponsored search links, provided details of a plan to extend its oversight to social media, company Web sites and other nontraditional digital marketing activities.
Andrew Tyndall, a TV analyst who monitors the content of network newscasts, found that between June and September the CBS evening newscast devoted twice as much airtime to the war in Afghanistan as its rivals did, spent far more time on the economy and reported fewer stories about the media or sex.
It makes sure address information is synced, analyzes traffic and conversion rates, monitors the content of customer reviews and makes suggestions for search engine optimization.
This acquisition gives the company some overlapping functionality too, but Cheryl McKinnon, an analyst with Forrester Research who monitors the content management industry, says it also gives the company forensics tools, which are new to them.
Besides facing the Senate Intelligence Committee, Dorsey will also testify before the House Energy and Commerce Committee on how Twitter monitors the content people post on the platform.
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He said his goal was not to monitor the content but to strengthen the writing.
He said a regulatory body, with power to permanently cancel broadcasting rights, was being established to monitor the content of India's 100-odd private channels.
Meanwhile, internet service providers are monitoring the content we send and receive, applying censorious filters to our communication without our knowledge or consent.
Still, the upshot of the ruling, if it prevails on appeal, is that Google will be expected in Italy to monitor the content it hosts.
The goal, the Web site stated, is to "directly and effectively monitor" the content of performances on behalf of various government agencies.
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