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Through a partnership with NeuroFocus, a company based in Berkeley, Calif., that is partly owned by Nielsen, CBS monitors the brain activity of people while they watch television and ads.
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The researchers are hoping to use MRI (magnetic resonance imaging) and magnetoencephalography to monitor the brain activity of people when they take the psychedelic drug LSD.
The researchers created a second layer of proof by monitoring the brain waves of participants using electroencephalography.
In some places, notably America, that means monitoring the brain's electrical chatter to make sure the whole organ has died.
Dr. Smith has monitored the brain waves of children watching cartoons in which sentences with meaning errors ("Daddy puts the horse in his coffee") and grammatical errors are inserted.
(The neurologist Orrin Devinsky and others have described "autoscopic phenomena with seizures" in ten of their patients and reviewed similar cases in the medical literature, while Olaf Blanke and his colleagues in Switzerland have been able to monitor the brain activity of epileptic patients actually undergoing out-of-body experiences).
North Carolina officials, who had been ordered by a federal judge to identify medical personnel to supervise an execution next week, told him instead yesterday that they had bought and intended to use a device to monitor the brain waves of the condemned inmate.
During the next round of sleep tests, by monitoring the brain scans the researchers could tell what the volunteers were seeing in their dreams.
The team monitored the brain activity of each participant during the trial via functional magnetic resonance imaging (fMRI), a procedure that measures brain activity based on blood flow.
For the study, the team monitored the brain responses of 48 healthy student volunteers - which included 23 who were bilingual - to different sounds.
Working with UC Berkeley neuroscientist Robert Knight, Gazzaley will also run the same experiments while monitoring the brain's electrical activity (a technique called event-related potential recordings).
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