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"No apology needs to be made for this opening at all," said Paul Dergarabedian, chairman of Exhibitor Relations, a Los Angeles-based company that monitors box office returns.
"It was a marathon runner, not a sprinter," said Paul Dergarabedian, chairman of Exhibitor Relations, a Los Angeles-based company that monitors box office returns.
"In this market, to make a dent a newcomer has to be particularly strong, and some of these newcomers just weren't," said Paul Dergarabedian, chairman of Exhibitor Relations, a Los Angeles-based company that monitors box office receipts.
"It is a classic word-of-mouth movie, which is a rare thing and getting rarer," said Paul Dergarabedian, chairman of Exhibitor Relations, a Los Angeles-based company that monitors box office receipts.
"There aren't enough adjectives to describe how spectacular this opening weekend for Potter has been," said Paul Dergarabedian, chairman of Exhibitor Relations, a Los Angeles-based company that monitors box office receipts.
In fact, attendance at movies was down significantly, by 9 to 15percentt, depending on what the National Association of Theater Owners concludes was the summer's average ticket price, said Paul Dergarabedian, chairman of Exhibitor Relations, a Los Angeles company that monitors box office performance.
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"Thanksgiving is the perfect time for family films," said Paul Dergarabedian, president of Exhibitor Relations, which monitors box-office totals.
"That's huge; it's amazing," said Paul Dergarabedian, chairman of Exhibitor Relations, a Los Angeles company that monitors box-office performance.
"Maybe this was the movie that was the exception to the rule," said Paul Dergarabedian, chairman of Exhibitor Relations, which monitors box-office performance.
"If I had to point to one thing that created this recent explosion in franchise movies during the holidays, I'd point to 'Titanic,' " said Paul Dergarabedian, president of Exhibitor Relations, a company that monitors box-office activity.
Paul Dergarabedian, chairman of Exhibitor Relations, a Los Angeles company that monitors box-office performance, said "Scary Movie" succeeded because it was the first recent wide release to be aimed primarily at a young audience.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com