He assembled a group of test subjects and, while monitoring their brain activity with an M.R.I. machine, recreated the Pepsi Challenge.
He found half a million punters along the way.In the run-up to the Korean presidential election in December 2007 Dr Jeong and his team showed participants pictures of the two main candidates, while monitoring their brain activity.
For most of his college career, the cognitive science major has held a student job in a psychology-department sleep lab prepping human subjects for closely observed periods of wakefulness or sleep, monitoring their brain activity on a computer screen overnight, and administering tests to measure the effects of sleep (or the lack thereof).
Our Neonatal Intensive Care Unit (NICU) neonatologists treat babies with Hypoxic-Ischemic Encephalopathy (HIE), a condition arising from lack of oxygen at birth, and have demonstrated that reducing a baby's core body temperature for several days while monitoring their brain activity with EEG can reduce long-term damage.
However, this device could perhaps help those dealing with too much stress in their daily lives and give them a way to measure progress by monitoring their brain activity.
The team then placed half of the rodents in a cage blasted with white noise and half in a sound-proof metal box, while monitoring their brain activity with a device called an electrocorticograph (ECoG).
Today, researchers have moved toward administering creativity tests to subjects while monitoring their brain activity with a procedure known as fMRI, or functional magnetic resonance imaging.
While the volunteers looked at various pictures, the researchers monitored their brain activity.
Technicians monitored their brain activity to see which areas lighted up.
As the students performed the task, the researchers monitored their brain waves for signs that they were focusing on the wrong thing.
