And today IAC-owned local media and advertising property CityGrid Media is acquiring its own social media monitoring and sentiment analysis platform, BuzzLabs.
Daniel Upton and Adam Rice's company provided search, monitoring, and sentiment analysis of big social media data sources, while BLiNQ licenses white-labeled tools to ad agencies for buying ads through the Facebook Ads API and other social services.
Brandwatch says they have been monitoring volume and sentiment of mentions on Twitter, Facebook, blogs, forums and news sites – but I daresay startups like Datasift would do this, and I'm not wholly convinced by Brandwatch's numbers.
In terms of how it collects customer feedback data in the first place, Chattermill integrates many standard tools used for soliciting and monitoring customer feedback and sentiment, such as SurveyMonkey, Zendesk, TypeForm or Salesforce, in addition to aggregating feedback from Net Promoter Score surveys, reviews, support tickets and social media.
Instead of using one tool (such as, well, Viralheat) for monitoring social media mentions and sentiment, then jumping to a different application (such as CoTweet) to actually publish content, Viralheat allows you to do both in one place.
Twitter is also increasingly being used by brands as a form of social CRM — for sentiment monitoring and realtime customer interaction.
"With the Brand Monitor acquisition, we complete the picture by adding conversation monitoring and advanced analytics – including sentiment analysis – both of which provide real-time feedback on the success of social content and creative initiatives.
We're communicating in support of a policy outcome, of course, but we also closely monitor likes, followers, shares, views and sentiment.
"I am monitoring the attitudes on WhatsApp strings, and sentiment is for greater militancy.
Funded companies are developing tools to provide higher accuracy alternatives to polling, monitor geopolitical sentiment, and improve civic engagement.
Such software extends digital sensors throughout the online universe, monitoring ripples in an endless flood of topics, brand references and sentiment.
