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The Better Business Bureau was founded in 1912 as the National Vigilance Committee to monitor advertising.
Andrea Levine, the director of the National Advertising Division, said the organization tends to monitor advertising in categories like health and nutrition, dietary supplements and cosmetics closely.
In addition, she said, there have been considerable improvements in both advertising techniques and the technologies used to monitor advertising performance.
Republicans and Democrats who monitor advertising purchases said the Kerry campaign had committed to spend up to $27 million for more than three weeks.
Dr. Patricia Keegan, a deputy division director at the F.D.A. who led the review of Erbitux, said the agency did monitor advertising of drugs on the market.
The new campaign will not only run in the 17 or 18 battleground states where both candidates' ads have primarily been focused this year, but also in two states where Mr. Bush won comfortably in 2000: Louisiana and Colorado, people who monitor advertising purchases said.
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Mr. Arnett, 32, is the vice president of product and project management at Competitrack, a firm in New York that monitors advertising for ad agencies and advertisers.
"There may be some good, legitimate offers," said Frank Dorman, a spokesman for the Federal Trade Commission, which monitors advertising for deception.
A rival campaign monitoring advertising sales said Mr. Perry's campaign had purchased exactly $975,000 worth of advertising time on the network.
In closely contested Senate races, like those in Florida, Wisconsin, Nevada, Connecticut and especially Indiana, commercials are overwhelmingly negative, according to Kantar Media's CMAG, which monitors advertising.
The pharmaceutical industry spent $2.6 billion on consumer ads last year in the United States -- more than double the amount spent in 1998, according to TNS Media Intelligence/CMR, which monitors advertising spending.
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