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If all goes well, the deal is potentially worth up to $38 million (excluding the time value of money effect).
A colleague asked: Couldn't the "time vs. money effect" be explained by the fact that consumers thinking about money are focused on the negative aspect of the product's cost, while consumers thinking about time are focused on the product's benefit?
Mogilner and Aaker reached these conclusions after running a series of experiments, whose results they discuss in an article titled, "'The Time vs. Money Effect': Shifting Product Attitudes and Decisions through Personal Connection," published in the Journal of Consumer Research in August.
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He also devotes a few pages of this work to elaborating on the power of money in bourgeois society, and there he quotes excerpts from Goethe's Faust and Shakespeare's Timon of Athens to drive home his point that money effects a reversal of all normal human values, transforming virtue into vice and vice into virtue, and so on.
If a stock moves around a lot, the marketmaker who buys and sells from investors has a greater risk of losing money effecting those trades than he does if a stock trades in a fairly narrow range.
When combined with the reality that some market winners display the same recklessness as some victorious gamblers -- a phenomenon that Richard Thaler, an economist at the University of Chicago, calls "the house-money effect" -- the market is often revealed to be downright loony.
Perhaps most importantly, these individuals/firms are more likely to invest in highly speculative assets/seed stage companies due to the "house-money effect".
But lawmakers delayed putting the restrictions on soft money into effect until after the Nov. 5 elections.
Other unpalatable options include transforming themselves into agents for bigger, more established players such as Western Union, so the money in effect goes through Western Union's systems.
He said he had told Mr. Pellicano he would "pay any amount of money" to effect a rapprochement with Mr. Meyer.
I am one of those skeptics who believe that no amount of money will effect changes in businesses that keep their leadership in place.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com