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From there, it's a simple matter of determining how these monetized views compare to those that aren't monetized.
Last summer, it was reported that YouTube was monetizing approximately 3-53-5% its videos, or around 250 million monetized views out of a total of 5 billion in July 2008.
Multiply that 250 million figure by three, and we arrive at at least 750 million monetized views currently.
Up until now, YouTube's standard line about its monetized views has been that it was selling ads against "hundreds of millions of views each month".
We can further support that stat by turning back to the Biz Blog post, which says that "monetized views have more than tripled in the past year".
YouTube close to profitability: On the conference call, Google reported that monetized views on YouTube had tripled and that profitability for the service is in sight. . . . .
Over the last few months, YouTube has made it clear that it's keen on helping its premium content partners monetize as effectively as possible — and it's obviously having some success doing it, with the number of monetized views increasing rapidly.
Content ID accounts for over a third of the monetized views on YouTube.
The video service has been intransigent about its 55/45 split (the copyright holder gets 55% of ad revenue), and since the revenue is based on paid adverts, there are many factors that go into a monetized video view (e.g., type of advertiser, time of year, length of view time, etc). that aren't necessarily favorable for royalty generation.
Changing one's approach is sometimes needed, and other factors and influences (in YouTube's case, content views and monetized video) can get distract people from their true drive.
The adult in her understood that the impermanent is not easily monetized, and liked this aspect too.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com