But it also makes monetizing information harder; I believe that Arcade Fire makes a lot of its money from live performances rather than record sales, and in any case they have not become wealthy.
The reality is, Google is a company that monetizes information about the world and the people in it.
Conversely, a business with strong skills in monetizing information assets may find that potential acquirees with a wealth of underutilized information assets are a sweet deal.
You can get the most from the information in what Gartner terms "infonomics," which is the ability to measure, manage and monetize information by providing a framework for midsize enterprises.
42% of organizations want to develop new products and business models using insight gleaned from big data, while 23% want to monetize information directly.
If you de-monetize information you're destroying the middle class, and democracy with it.
"Your business model is to monetize information," Sen. Ed Markey (D-Mass). observed.
Moreover, this is America, someone will figure out the best way to monetize information in this new era.
With growth prospects in Northern Hemisphere economies resembling a hotbed of inertia Microsoft, HP, Accenture, Gartner and others in this globalist league seek to control and monetize data and information technology as if they were fungible commodities like oil.
And perhaps a sector that monetizes information is more likely to become obsessed with protecting it than if the product were oil or cars.
What worked for Facebook when innovating as a startup with a superior service, will not work when the technology manipulates the personal information of its community without its perceived permission especially once Facebook starts to monetize that information.
