In recent months, the authority has proposed a floating hotel and a heliport for VVIPs in south Mumbai and is looking for other ways to monetise parts of its £7.7bn property.
Handset makers generally struggle to make profit, even in China where hardly any use Google's services, instead using the open-source Android Open Source Platform (AOSP) and offer (and monetise) their own maps, search and app download services.
Or could they share their audience insights to help others monetise their content – particularly in overseas markets?
From there to Silicon Valley, where another entrepreneur had also designed a mind-bending technology, but one that he had utterly failed to monetise.
Retailers are attempting to monetise the mood.
He seemed a natural choice to rescue the firm.Immediately, he says, he started thinking about "how to monetise our assets"—ie, Caldera's rights to UNIX.
Second, Eric Schmidt, whom they hired as chief executive in 2001, figured out how to "monetise" Google's popularity by selling small and unobtrusive advertisements on related topics, so-called "sponsored links", alongside the search results.In search, Google is now vulnerable because the barriers to entry to its market are low.
Others may introduce premium services, try to monetise the data they gather on payments or sell advertising.
"MySpace has been run by creative types who have not thought much about earnings and are frightened of being corporatised," says Mr Murdoch, "but now their job is not just to grow but to monetise traffic".
To eliminate that he says the Fed would have to monetise more than $1 trillion of additional stimulus over two years, assuming standard multiplier effects.The obstacles are primarily political, not economic.
The risk is that the firms selling them are then exposed to a swing in the gold price or, if they try to hedge this risk, to derivative contracts with counterparties.A better alternative is to try to "monetise" gold by encouraging more people to use it as collateral against which they can borrow.
