Conservatives have sensed this change in momentum and are seeking to exploit it.
Ahead of the funds are the momentum buyers, who seek to exploit the links between the funds and the indexes they use as benchmarks.
"To exploit momentum, you need investors who understand the portfolio is going to be subject to a very high level of volatility," says Mr Marsh of the LBS.Momentum is so significant in stockmarkets that academics are starting to analyse what role it plays in professional fund managers' returns.
AQR has set up a series of funds that attempt to exploit the momentum anomaly.Too costly, too risky?Even the high priests of efficient-market theory have acknowledged the momentum effect.
Meanwhile, the Liberals decided it would be far too predictable to exploit the momentum of the boy wonder who thinks he understands quantum computing and instead decided to go the way of the buffalo, the slow-moving and almost extinguished animal that was unironically selected as the party's logo (the party scored a pathetic three seats).
The Obama administration wants to exploit the momentum of resolve and determination that the US President revived in the mind of the international community, as a serious and capable man, and it is now inevitable to be extremely calculating when dealing with him.
"There's no new news here, aside from the CIW trying to exploit the positive momentum that has been generated by and for women in the #MeToo and Time's Up movement to advance their interests," said Schauer.
Mr. Obama, by contrast, moved quickly to exploit his post-inaugural momentum, amid the demands of the worst economic crisis since the Depression.
In order to exploit the expected market momentum, minimising risks is of highest priority.
Now Ames must find some momentum, at the same time figuring out how to exploit Time Warner's pending merger with America Online.
