They settled on Phil McIntyre, the comedy mastermind behind the West End juggernaut We Will Rock You and hired Jamie Lloyd, 32, a promising director who already had hit musicals Passion and Piaf to his name.
The machinery to generate the global fashion juggernaut we all now know was devised here in the 1950s by a nascent trade group that came to be called the Camera Nazionale della Moda Italiana.
This belief discourages constructive action, and can result in irrational acts by people in despair, individually, or as nations, willing to do anything to derail the juggernaut we are told is carrying us, inevitably, to destruction.
Often we find that when we ship stuff, it's the community that makes it better, it's like a juggernaut, we want to see where it goes".
In the world of fine cuisine and molecular gastronomy, we'd describe a song like this as a "successful deconstruction".
We have to solve what happens at the molecular level before we can progress and have real impact".
"The short story of Oxford Molecular is that we started with £350,000-worth of venture capital.
People like Hervé This and Harold McGee could be considered molecular gastronomists, but we are chefs.
And it could be this common molecular language that we really could communicate or create with.
Sometimes when big juggernauts stumble, we can't help but murmur a bit of satisfaction.
