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But aspect ratios are a tough sell, particularly when your company is reeling from the failure of last year's modular handset, the G5.
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Google is also working on a consumer version of the modular handset due out at some point next year.
The promising handset launched with some solid specs and a handful of add-ons that made it the most fully formed modular handset to date — which, granted, isn't saying a whole heck of a lot.
In much the same way a gaming console's hardware prowess doesn't mean a heck of lot with a great ecosystem of games, a modular handset isn't much to speak of without the right set of mods.
Google's Project Ara modular smartphone — itself inspired by Phonebloks — is still very much in development, with a workable modular handset not likely to appear until next year at the earliest (although Google has announced a developer conference for the concept this April).
Between its contorting efforts under the Yoga banner and the modular handsets being produced by Motorola, the Chinese company is taking the sort of form factor risks we rarely see outside of hardware startups.
Not a huge number, sure, but it was certainly a more impressive offering than any other recent attempt at a modular handset.
There's also a SIM card slot on that list of pleasant surprises, and Kupa CTO Yuan Xie explained in an interview that it will work with a modular handset extension to operate as a real, practical phone.
Motorola got all conceptual and showed of a bunch of things it was working on, which may or may not ever come to market, along with a slew of Moto Mods, in case anyone was doubting the company's commitment to modular handsets.
At an event in Brazil this morning, Lenovo announced the latest addition to its line of modular handsets.
Israeli start-up Modu made a splash in February when it exhibited modular handsets that dramatically alter in appearance and function when slipped into plastic cases.
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