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ON some traveling days, my most rewarding activity combines a modest meal with what my mother would tartly call lollygagging.
As to whether the dinner fit the "modest meal" criteria, that, too, is unclear, because the guidelines offer no specifics.
For a more modest meal go to Pijalnia Czekolady Wedel on Sopot's main thoroughfare, the Boulevard Monte Cassino 36 (00 48 58 550 0335; wedelpijalnie.pl).pl
Fortified with a modest meal of water and a veggie burger, Mr. Moroney was preparing to run the now-canceled New York City Marathon, as were most of the other club members at the bar.
For the modest meal your correspondent and the others gathered to witness consisted of the world's first hamburger made of meat that had been grown from scratch in a laboratory.What the 140 gram patty (pictured above) lacked in heft it made up for in price.
And Scott M. Lassman, senior assistant general counsel for the Pharmaceutical Research and Manufacturers of America, said: "It's our feeling that a modest meal is not the type of thing that is going to interfere with the independence of a health care practitioner.
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The code gives approval to modest meals in the course of business.
The $258 Merck lunch, for example, cost the company only $10.75 a person and fell clearly within industry guidelines allowing modest meals.
But there is also a lot of cash being spread around to pay for doctors' travel and entertainment or for gifts or modest meals for a prescribing doctor's staff.
The guidelines, which have also been adopted by the Pharmaceutical Research and Manufacturers Associationn, the drug industry trade group, prohibit token consulting arrangements, but permit "modest meals" that serve "a genuine educational function".
Leslie Pott, a spokeswoman for AstraZeneca, said the company provided "modest meals" to doctors because "given a physician's demanding clinical schedule, the most efficient time for doctors and medical staff to meet with representatives is often during lunch hour".
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