Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
modest customers
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "modest customers" is correct and usable in written English.
It can be used to describe customers who are humble or not overly demanding in their expectations or requests. Example: "Our store caters to modest customers who appreciate quality products without the need for extravagant displays."
✓ Grammatically correct
News & Media
Science
Formal & Business
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
2 human-written examples
Fat cats who rack up big tabs but stay for three hours may not be as profitable as more modest customers who chow down and keep moving.
News & Media
For the more modest customers, V-MOD Aoffers some lower grade materials for their shields like fiber and, stainless steel, all of which can be monogramed, sculpted, and studded in a number of styles ranging from the company's logo to even a collection of designs inspired by Renaissance art (oh you fancy, huh?).
News & Media
Human-verified similar examples from authoritative sources
Similar Expressions
55 human-written examples
For a modest fee, customers can store valuable personal content in a Yahoo!
News & Media
In the year after Wally founded the business, a modest 200 customers hired boats through Hoseasons, and when his father died in 1950, his son at first thought of selling the business.
News & Media
Amid the Vienna fancy goods, bric-a-brac, cloaks and costumes, smoking jackets, porcelain dolls and Alexandre kid gloves were more modest items for customers whose desire outpaced their means.
News & Media
Across the city, delis and bodegas are a familiar and vital part of the streetscape, modest places where customers can pick up necessities, a container of milk, a can of soup, a loaf of bread.
News & Media
– Lastly, we launched Chartbeat in the spring — we now have 500 paying customers, modest but solid start.
News & Media
Last year, the postal service's Office of the Inspector General recommended that the agency consider offering check cashing, money transfers and modest loans to customers who don't have their own banks.
News & Media
Most money management firms, including Schwab, are encouraging customers with modest assets to communicate via the Internet or the telephone.
News & Media
Large portions and modest prices mean that customers can afford to come in more regularly, she said.
News & Media
It can be too expensive to send sales representatives to make the multiple visits necessary to close a relatively modest sale to these customers.
News & Media
Expert writing Tips
Best practice
When targeting a specific demographic, use "modest customers" to accurately represent those with limited financial resources or a preference for affordable options. For instance, a business plan might state: "Our marketing strategy focuses on attracting "modest customers" seeking value-driven solutions."
Common error
Avoid assuming all customers desire premium or luxury goods. Assuming all your customers are high-spenders can lead to ineffective marketing and product development strategies. Recognize and cater to the needs of "modest customers" to maximize market reach.
Source & Trust
88%
Authority and reliability
3.8/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "modest customers" functions as a descriptive noun phrase, where 'modest' modifies the noun 'customers'. It serves to categorize or identify a specific segment of customers based on their financial status or spending habits, as illustrated by Ludwig.
Frequent in
News & Media
60%
Science
20%
Formal & Business
20%
Less common in
Wiki
0%
Encyclopedias
0%
Social Media
0%
Ludwig's WRAP-UP
In summary, "modest customers" is a grammatically sound phrase used to describe customers with specific financial attributes. Though relatively rare, as per Ludwig's analysis, it appears primarily in News & Media, Science and Business contexts. When using this phrase, ensure it aligns with your target audience and maintain a respectful tone. Ludwig AI confirms the term is correct and usable, offering several alternative phrases like "frugal consumers" and "budget-conscious clients" to refine the description further.
More alternative expressions(10)
Phrases that express similar concepts, ordered by semantic similarity:
frugal consumers
Focuses on their careful spending habits.
budget-conscious clients
Highlights their awareness and adherence to a budget.
economical shoppers
Emphasizes their efficiency and value-seeking behavior while shopping.
value-seeking patrons
Highlights that customers search for products or services that give good value for the cost.
cost-conscious clientele
Highlights that customers are being aware of the expense.
resourceful purchasers
Emphasizes their ability to make effective use of available resources.
sensible buyers
Highlights their rationality and good judgment in purchasing decisions.
unpretentious consumers
Focuses on their lack of showiness and preference for simplicity.
low-spending customers
Directly indicates the level of financial investment these customers make.
practical clientele
Highlights that these customers choose functionality and practicality.
FAQs
What does "modest customers" mean?
The term "modest customers" typically refers to customers who have limited financial resources, spend conservatively, or prefer affordable options. They may also be customers who do not have high expectations or demand luxury services.
What are some synonyms for "modest customers"?
Alternatives to "modest customers" include "frugal consumers", "budget-conscious clients", or "economical shoppers", depending on the specific context.
How can businesses cater to "modest customers"?
Businesses can cater to "modest customers" by offering affordable products, value-driven solutions, discounts, and payment plans, while also ensuring good customer service and transparent pricing. These strategies can attract and retain price-sensitive customers.
Is it appropriate to use the term "modest customers" in a business setting?
Yes, it's appropriate to use "modest customers" in a business setting when accurately describing a specific customer segment. However, it's essential to use the term respectfully and avoid language that could be perceived as demeaning or condescending. Consider alternatives like "value-seeking patrons" if a more positive connotation is desired.
Editing plus AI, all in one place.
Stop switching between tools. Your AI writing partner for everything—polishing proposals, crafting emails, finding the right tone.
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
88%
Authority and reliability
3.8/5
Expert rating
Real-world application tested