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So, despite my friend's best intentions, it is difficult to write about the worth of modern tabloids without reference to the Mirror's heyday.
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Those overseeing the redesign call it a "modern tabloid" shape.
Our modern tabloid press seems almost tame by comparison.
In 1903 Harmsworth started the first modern tabloid newspaper, The Daily Mirror, in London.
In a sense, Oscar and his son Willie were the father of the modern tabloid.
She was the first real pop star victim of the modern tabloid era.
Phone hacking is one of the many illicit tactics commonly used by modern tabloid journalists to uncover news and gossip.
Arriving in Britain in the 1960s, he invented the modern tabloid newspaper a stew of sexual titillation, moral outrage and political aggression.
The most significant event in modern tabloid history was Rupert Murdoch's purchase in 1969 of the then ailing Sun from the Mirror group.
Some broadsheet readers may be interested to know that there is still room for this kind of journalism in a modern tabloid".
The whole thrust of the modern tabloid agenda, in both news and features pages, is calculated to arouse emotions - of loathing or love or lust.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com