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This is despite the findings of two recent systematic reviews suggesting that social cognition models of behaviour, which have been successfully used to predict behaviour and behavioural change in non-clinical populations, can be usefully applied to clinical behaviour at the individual level [ 9, 20].
They argued that markets were correctly pricing shares, property and exotic derivatives in line with economic models of behaviour.
For all the irritations of having to conform to expected models of behaviour, there is also something liberating about them.
He emphasized habit, instinct, and emulation as alternatives to utility-calculation models of behaviour.
These notions are in such direct conflict with the prevailing ruthlessly individualistic and fiercely competitive models of behaviour that they must, evidently, be stopped.
Mr Cameron also talks about establishing new "social norms"—using signals from government to establish healthy models of behaviour.
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But today's economists show no great attachment to the rational model of behaviour that guided Mr Becker.
Santiago Sanchez-Pages, who works at the universities of Barcelona and Edinburgh, and Enrique Turiegano, of the Universidad Autónoma de Madrid, base their claims on the "prisoner's dilemma" model of behaviour, played out under laboratory conditions.
Many would defend utility theory (as well as other aspects of their standard model of behaviour) as a useful approximation, pointing out that exceptions to approximations can always be found.
According to the COM-B model of behaviour, three factors are essential for behaviour to occur: capability, opportunity, and motivation.
The findings are discussed in relation to the model of behaviour change, information provision and the transferability of training.
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