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Hipster high-street label American Apparel usually causes a stir because its models look too young and wear too little, but earlier this year an entire campaign for the brand was fronted by a grey-haired model of 60 called Jacky O'Shaughnessy.
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At 10 30, Ms. Lafitte announced that the models looked too unfinished.
Upholding a complaint that the model looked too thin, the Advertising Standards Authority ASAA) censured the advert, which appeared in Elle magazine, as irresponsible.
Despite the spotlight on the fashion industry, the YSL advert is one of only a handful that have been banned by the ASA for featuring models who look too thin.
Now that many of its dot-com customers have died off and its old economy customers are cutting back on spending, it's a business model that doesn't look too promising.
Its "edgy" advertising sometimes involved models who looked too young and were wearing too little.
The models were fresh and dewy, and Laura Mercier didn't look too bad herself.
The models should be - yes, in proportion - but they don't need to look too lifelike.
Or does it look too long?" Mary's group also expressed some dissatisfaction with transforming their design into a model, with one noting that "My design looks like a fish.
I always look, too.
And it doesn't look too appealing".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com