Nike began its sponsorship of the U.S. team in 1994; ever since, its coaches have mostly worn polos and track pants, modelling the merchandise available at the team store.
She lives with her boyfriend, who takes photos of her modelling the merchandise for clients.
Odyssey introduced its Tank model at the merchandise show last week.
Examples ranged from DollsKill's "Be a Doll" campaign, which solicited submissions from actual teenage users to serve as the model for the merchandise they wear, and show off their own style and look; to Stitch Fix's experience of women trying on items in the office so that co-workers could weigh in on their choices in real-time and in person.
Sports teams know their fans will happily pay for the privilege of modeling their merchandise.
Got some gorgeous girl fans...get 'em modelling your merchandise, take some photos and stick 'em on your sites.
And in the most aggressive outreach, Burberry, the British design house, will not only stream its women's runway show live from London, but also will allow anyone with a computer and a credit card to order the merchandise as models strut in it.
"Changing the merchandise takes time.
Handling, the merchandise?
I found myself checking out the merchandise.
