"We're moving from the Cern model, where everyone builds one thing together, to the Antarctic model, where everyone has their own programme".
Further, said John, "modern capitalism is based in a model of production, a system where things are made and sold".
Based on the Pinterest model, where users upload pictures of things they like (be it tables, Beyoncé, curry), Dattch allows users to create a kind of personality mood board, making profiles much more revealing.
"But these models can equally show pathways where things like food security are jeopardized.
The "antagonistic" Californian model, where initiatives are "hammers" to smash things, is one to avoid, he says.
Eventually, Stein plans to move to a "freemium" model, where users have to pay for things like mobile access.
Some people think of the Internet of Things as a model where you just give everything IP connectivity and you send all data into the cloud.
This time we are moving from a model where you have relatively little knowledge about things to one where you have too much information.
He contrasts how things are in England with the German model, where clubs are more inclusive and fans don't pay exorbitant prices to see games.
This is where things get complicated, because as everyone knows, the Zuckerman life is modelled on Roth's in unavoidable ways.
