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We need to come up with an economic model that makes sense".
To change something, build a new model that makes the existing model obsolete".
"I think it's a new model that makes sense for other collections," he said.
"We had to talk about a business model that makes sense".
Many large companies (Costco, for instance) share a stakeholder model that makes a priority of customer and employee satisfaction.
The real question now is whether there is another alternative-pricing model that makes as much sense.
But as much as we academics may complain about this spending, it is a model that makes good business sense.
"We are still trying to find a print model that makes economic sense in the digital age," he said.
"There is nothing about Google's model that makes it invulnerable," Clayton Christensen, a professor at the Harvard Business School and the author of "The Innovator's Dilemma," says.
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But it was not attached to a business model that made sense, he added.
It was precisely this different business model that made the Co-op attractive and drove its growth beyond what it could handle.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com